There, Kate is expected to ask the French minister of the interior, Brielle Fournier (Micky Sébastian), for permission to use British Special Forces in the Lenkov arrest. Secretary of State Miguel Ganon (Miguel Sandoval), British Foreign Secretary Austin Dennison (David Gyasi), Deputy Chief of Mission Stuart Heyford (Ato Essandoh) and Kate fly to Paris. ![]() Play icon The triangle icon that indicates to play Trowbridge, who previously thought the plan cowardly, is suddenly its biggest fan. The new plan is one Trowbridge suddenly supports the next day: British Special Forces will arrest leader Roman Lenkov himself in France, where he’s visiting his secret family in Cap d’Antibes. Prime Minister Nicol Trowbridge (Rory Kinnear) is furious over her inability to sway President Rayburn (Michael McKean) into supporting the so-called “Libya plan,” in which the Brits would attack the Russian Lenkov Group in Libya as retaliation for the (supposedly) Russian-backed bombing of the British airplane carrier HMS Courageous. The episode opens with Kate Wyler (Russell) staring into the distance, fretting over the ways she believes she’s failed as a U.S. Which is, of course, the perfect formula for a cliffhanger. By the time Cahn’s name flashes onto the screen of episode 8, “The James Bond Clause,” the stakes feel both baffling and real. Showrunner Debora Cahn has crafted that elusive not-prestige-but-not- not-prestige political thriller, one that marries the addicting silliness Netflix has staked its claim upon with the sobriety of those other streamers-that-shall-not-be-named. Keri Russell’s eyes say it all: The ending of the first season of Netflix’s The Diplomat is outrageous, and also the ideal argument for the series’ continuing existence. Spoilers below for season 1 of The Diplomat. Want to know more about creating GIFs and using them in your email or website? Book a 1:1 session with me. If your clients are on versions of Outlooks 2007, 2010 or 2013 only the first loading graphic of the GIF will appear, instead of your crafted, customised and pretty GIF so be aware of this when thinking of your first frame. On a final note, there are still some email clients that don’t support the use of GIFs (boo hiss!). Think, a GIF of your team clapping added to your welcome email or a GIF of your warehouse team packing orders to add to sale confirmations.įor branded GIFs that showcase a product or message, use an editing tool like Canva to turn a series of images into a moving GIF. Get creative and make your own reaction GIFs. You don’t need any fancy video equipment or software to do this – record a short video on your phone and upload it to an online tool to turn it into a. If you really want to get into using GIFs and set your brand apart, create your own using images or video. ![]() ![]() Type in a feeling (think ‘happy, sad etc.), an action (throwing confetti) or a character/movie if you want to reference a pop culture moment (think ‘Friends, ‘The Simpson’). Giphy has a comprehensive library of GIFs with a search function that allows you to browse thousands of GIFs to find the right one. Just make sure the mood they capture complements your marketing message. These universal themes don’t rely on our audience understanding of an inside joke or reference. Universal themes – think cute kittens, happy dogs and cute kids. Keep an eye out for these trending GIFs, but make sure you consider whether your audience would also be in on the reference. Pop culture – is your audience made up of 90s kids who grew up with The Simpsons, Friends and Seinfeld? Do they watch Netflix shows like Schitt’s Creek and The Good Place? Which sports people would they recognise? Knowing this helps you choose GIFs that your audience will actually understand.Ĭurrent events – the ease with which GIFs can be created means they can often take hold of a current event and run with it. So look for ones that reference things they’ll know about.īranded GIFs – instead of inserting a static graphic or image, look at whether you can animate all or part of it to make your email grab attention. GIFs are like a shorthand for your audience. ![]() The GIFs you choose should complement your overall brand and make sense for your audience. You achieve this by consistently testing and monitoring your stats.įind and create GIFs for your marketing campaigns Look at how your audience responds to your use of GIFs. GIFs can be funny, clever, or interesting or insightful. And don’t let a GIF get in the way of your message.
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